Please ensure you have these capabilities.
Now that you have made the decision to incorporate the Identafi Oral Cancer sScreening system into your practice, inform your patients and your local community about the importance of oral cancer screening. This complete FREE toolkit includes all the PR tools you will need including a customizable press release for your local newspaper, Public Service Annoucements for local radio, a customizable patient letter and a checklist on how to run a local oral cancer screening event. You will also find detailed suggestions on how to effectively use all of these tools. Click on the links below to download free of charge.
Interactive Mouth Map - This editable PDF version of our Mouth Map allows you to note suspicious lesions in patient mouths. This electronic version can be saved, attached to a patient's electronic medical record and e-mailed if necessary to your referral physician.
Identafi Marketing Kit Instructions - This overall strategy document includes step-by-step instructions and suggestions on how to use all the tools available. This document offers instructions on how to run an oral cancer screening event and how to use social media such as Twitter and Facebook to promote Identafi in your practice.
Press Release Template - Designed to announce to local media the importance of oral cancer screening and that your practice has begun using Identafi, the latest in adjunctive screening technology. The press release includes a customizable quote from you.
TV PSA - Send to your local TV station or include on your web site.
Letter to the Editor Template - Use the Letter to the Editor template as another means to encourage publication of the importance of oral cancer screening.
Patient Letter Template - Use this letter to create awareness among your current and lapsed patients regarding the importance of oral cancer screening, early detection and your adoption of advanced Identafi technology. You can send this letter along with the patient brochure described below.
Printable Patient Education Pamphlet - This brochure, which you can order free of charge for your office, provides your patients with information on oral cancer, the importance of the screening exam and how Identafi works. Also available in French and Spanish.
Printable Office Poster - Download this poster to take to the print shop or order a copy at www.dentalez.com. Post in your waiting room and operatories to create awareness of the need for annual oral cancer screenings.
Study Club / Speaker Slides - Preformatted PowerPoint Presentation ideal for use at study clubs or other local speaker events.
Radio Public Service Announcements (PSAs) - -Radio Stations are required by the Federal Communications Commission (FCC) to serve "in the public interest." Most stations use PSAs as one of the ways they meet this requirement. Download an oral cancer awareness PSA in a 15 second, 30 second, or 60 second version depending on which format your local radio station prefers.
Oral Cancer Screening Event Press Release - Send out the downloadable press release to local media and invite reporters to receive a free oral cancer screening