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Fred Iannotti
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fiannotti@planningsource.com4th Annual OrCA Music Festival in LaGrange Features Identafi KOL Dr. Larry Hamburg – Sept. 19 Family Music Concert By Blues Band Benefits Nonprofit Oral Cancer Awareness Foundation (OrCA)
Media Alert for Saturday September 19, 2009
WHAT
The OrCA Blues Band (www.orcabluesband.com), formerly Acoustic Blackened Blues, will host the 4th Annual OrCA Music Festival to benefit The Oral Cancer Awareness Foundation (OrCA). OrCA is a 501(3)c nonprofit organization dedicated to improving public awareness and prevention of the silent epidemic of oral cancer. Locally, the OrCA fund also will support Hudson Valley programs to aid oral cancer victims. The festival will feature entertainment for the whole family, including jumpy castle, air brush tattoos, clowns, silent auction items, and food vendors.
COST
Admission is free.
WHERE
Freedom Park at 212 Skidmore Road. in LaGrange, N.Y.
WHEN
1 to 7 PM Saturday, September 19 — rain or shine.
WHO
The OrCA Blues Bank, the featured act, will play classic rock, funk, and blues. It is headed by OrCA president Dr. Larry Hamburg. The concert will also feature other live local band favorites and surprise celebrities.
WHY
Someone dies every hour of every day from oral cancer. It is now more deadly than cervical, breast, liver, kidney, thyroid, colon, or prostate cancers. Forty percent of those diagnosed with it will be dead in five years. Early detection would improve the survival rate to 80-90 percent.
OrCA
In 2008 Dr. Hamburg founded The Oral Cancer Awareness Foundation, or OrCA (www.oralcancerawareness.com), to spearhead the oral cancer fight in the Hudson Valley and across the U.S. OrCA's mission is to "take a bite out of cancer" by raising awareness of the insidious nature of the disease, that it can be transmitted via oral sex, and that the best way to prevent it is to get screened regularly. OrCA is dedicated to the early detection of this deadly disease by motivating all dentists to regularly screen for oral cancer. Currently, only 20 percent of dentists conduct oral cancer screenings, and most don't use the best available detection technology
KOL
Dr. Larry Hamburg is a dentist who survived Stage IV oral cancer. He has rededicated his life to leading the fight against oral cancer. He is a key opinion leader (KOL) for the Identafi™ 3000 ultra oral detection device.
IDENTAFIIdentafi™ 3000 ultra is the newest, most powerful, and accurate device on the market to screen patients for signs of oral cancer. The patented, next-generation device features optical reflectance and fluorescence oral cancer-detection technology that is changing the diagnostic landscape for dentists and doctors. Identafi™ 3000 ultra uses white, violet, and green-amber wavelengths of light to excite oral tissue in distinct ways. It enables those on the front line of detection to catch early indicators and stages of oral cancer and pre-cancer that are often missed by the naked eye — which is currently the 'default' means of early detection.
TRIMIRA
Trimira LLC is venture capital-funded by Dallas cancer research philanthropist T. Boone Pickens, of oil and windfarming fame. Other Trimira sister subsidiaries are working on screening and diagnostic devices for skin, cervical, gastrointestinal, and bladder cancers. Remicalm, as the parent company, has licensed exclusive use of certain of its patents and patents pending for use as a cervical cancer product to be later expanded to include additional epithelial-based cancers. Remicalm's core technologies are based on high-speed, high-resolution capabilities from its patented optical processing technology platforms and include the ability to read metabolic and physiologic differences in diseased and healthy tissue in the human body.
Visit Trimira™ at: http://www.trimira.net/
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